How Social Media Can Influence Your Ranking
Social media can help you connect with your audience in a more organic and personal way than traditional advertising. It gets your customers to interact with you and get to know you while also building trust and loyalty! Not only that, but it also has an impact on the big search engines like Google. The more social media interactions you have, the easier your website is to find. This means that it’s important to make social networking part of your everyday marketing efforts in order to boost your SEO. Here are a few ways you can do it!
Ways to Improve Your Website Audience
Boost Your Twitter Followers
Google keeps an eye on how many people are following or talking about you on Twitter. This means that you will have a much higher SEO ranking if you have a higher level of influence on Twitter. Spend some time each day interacting with your followers. Follow new people and get involved in conversations with people in your industry. If you’re located in Pennsylvania, you could research Pennsylvania SEO to get some ideas about what other people are doing to boost their SEO.
Get Your Customers to Review You on Yelp
If your customers really love what you do, they’ll likely be excited to leave you a review on Yelp. The more positive reviews you get, the higher you will be ranked on search engines like Google. You can use social media to ask your customers to review you on Yelp. It’s likely that the ones who love your services will be more likely to leave a review.
Build a Google+ Profile
If you don’t already have one, you should build a Google+ profile right away! The more interactions you have on Google+, the more likely your chances are of getting a higher ranking on Google. Not only do they look at how often you use your account, but they also rank you by how many people you are adding and what you are sharing. Google ranks not only by frequency of interaction but also by “quality.” They do this to make sure that activities are legitimate, and not spam. You should post frequently but only post content that is interesting and relevant to your brand or industry.
Get a Facebook Page
Everyone is on Facebook, but your company should have its very own page. This will boost your search rankings. Google pays attention to how many people share and like your page and what you post. The more fresh content you post, the higher your rankings will be. You don’t want to let these numbers slip down, as your SEO will slip as well!
“Check In” on Facebook and Foursquare
Location is an important part of Google’s search algorithms. Facebook and Foursquare both allow users to check in to locations. The more people check in to your physical address, the higher you will pop up in SEO rankings. Even if your users don’t actually go to your physical address, you can still link it to your profiles to boost your SEO.