10 Mobile SEO Ranking Factors
Mobile SEO (Search Engine Optimization) has not been around as long as desktop SEO and that is why it is so difficult to judge and manipulate. We are told that it is very similar to desktop SEO, and yet wrinkles exist with that theory, such as the ever increasing proof that shorter search terms seem to work best. There are over two hundred factors that count as desktop website SEO factors. Here are ten mobile SEO elements that a lot of web masters would agree are probably mobile SEO factors.
Top 10 Factors For Mobile website Seo Optimization
1 - Loading times
Most would agree that loading times are important for mobile SEO because mobile websites need to be light and easy to load in order to be useful. Internet speeds are slower with mobile devices, RAM amounts are smaller and processing power is smaller than with a desktop computer, so things such as loading time are all the more important.
2 - Mobile redirecting need to be done correctly
There are some websites that will redirect people to mobile website pages for mobile users but will do it incorrectly. A person will click to get to a certain web page but will instead be sent back to the homepage or given an error message. If this happens then penalties will be given. Apparently it happens enough for Google to release guidelines on it.
3 - A bad mobile experience on a bad mobile website
There was a very small announcement that bad mobile experiences will rank a website down. Obvious this means that the opposite is true, although the idea should have been clarified. They mean that if you have a mobile website then it had better be a good experience for the user. If you do not have a mobile website or a responsive design then none of the mobile ranking factors should matter to you anyway.
4 - Social media signals
Social media signals are very easy to spam, but Google has been working a long time to ensure that they are part of the ranking factors for desktop websites. This means that there is just as much chance that social media signals are important for mobile websites too. Things such as “like”s and re-tweets are still possible on mobiles and so are probably a mobile ranking factor.
5 - Press releases
Due to the fact that press releases tend to be small packets of information, it does seem that they work well with mobile browsing. This raises the question of whether they are part of the mobile website SEO factors, and it seems highly likely that they are. They are suitable for mobile browsing and are part of desktop SEO already.
6 - The amount of keywords on each web page
This is a troubling issue, as the amount of text on each page is going to be substantially less on a Smartphone website than it is on a desktop website. This means that a keyword in the title and twice in the text may be more than enough. Obviously, too many keywords are going to have your website punished under the Google keyword-stuffing rules.