How Personal Should You Get On Your Blog?
Your blog is undoubtedly a reflection of you, and it’s up to you just how much you want it to reflect. One thing that’s important to decide is how much of yourself you’re willing to share. There’s no right or wrong, and it’s simply about personal preference. You can talk just about the topics at hand (whether it’s home improvement or cooking), or can opt to share personal experiences in order to really drive the topic home.
Think about your favorite blog and the approach the blogger took. Does he or she keep it straight and narrow or share more intimate details? Why did that approach resonate with you so well? If your goal is engagement, consider taking the “more is more” approach. However, it’s important to be aware of the pros and cons to putting your life out on the internet.
Pros to sharing:
• Expanding your audience and creating more meaningful relationship.Many bloggers insist they get the most engagement from sharing personal details because it’s a way of connecting with their audience. Say you’ve been struggling with managing your finances for a while, and you share that problem with your blog readers. You will likely discover several readers who have struggled with a similar problem and who are willing to share their experiences and knowledge; as a result, both parties will feel a closer to one another. This is a great way to start establishing a strong sense of community within your blog.
• You can help others.Along the same lines, think about a time when you were really struggling and how the words and advice of someone guided you toward a better place. You have a unique opportunity her to use your blog to be that person for others. A great example is this blog about addiction, where readers can find a plethora of information about drug abuse, as well as how they can find help.
Cons to sharing:
· Once it’s published, it’s out there for all to see.Maybe you were undecided about sharing the story of your arrest in college, but you hit publish and then hoped for the best. However, you probably didn’t consider future employers might see the post and choose not to hire you. Moral of the story: before going live, always think it through.
· Bullies exist – be ready.When you open your life up to share with strangers, you’re giving people the chance to discuss and dissect your most intimate thoughts and experiences. There are always going to be people who feel you should have handled something differently and, sadly, those who feel compelled to share their opinion with you using not-so-constructive words. This means you have to be open to criticism, and go into it with a thick skin.
· Establish your voice.Above all else, it’s important to stay true to yourself. Remember that you can convey your you-ness in ways other than sharing your most private details. It can be done with humor, great imagery, a unique approach to photography and useful content. Find what works for you and carve your niche.
• Keep extra-personal details private.
Sharing things like your travel itinerary, neighborhood and hometown opens the door to potentially dangerous situations. We’d all like to think our readers are trustworthy individuals, but you can’t guarantee that’s the case. Protect yourself from harm by guarding the most intimate details of your life.
• Every blogger should draw a line.
Determine where you want it drawn—will you be sharing your last name or pictures of your husband and kids?—and don’t cross it. No matter how many comments you get prodding for more, be kind but firm in never crossing that line. You’re allowed to say no!
• Ask around.
Consider reaching out to fellow bloggers, asking their approach and discussing how it has worked for them. Learn from their experiences and apply it toward crafting the approach that works best for you.
We hope this guide helps you determine what works best for you, your blog and your overall goals. Happy blogging!