What You Need to Know About Reviewing Products on Your Blog
One of the biggest perks of blogging is getting free products to review them online. These products are often not even on the market yet, or, if they are, they’ve only just been released. But there are certain steps you should take if you want to review products as often as you would like, and there are standards you must meet for a company to continue sending you their latest products.
Must terms for Reviewing Products on Your Blog
Build Your Blog
A brand benefits from sending bloggers things to review; it allows the brand to publicize their products to all of that blogger’s viewers. Therefore, they are only interested in sending goods to bloggers who have a large following and receive a high number of monthly unique views. So, in order to get all the free gifts you desire, you must build up a following that will appeal to a company.
Don’t Wait for Them to Come to You
The best way to get products to review, whether you have a large following or not, is by reaching out to companies directly. Often times, publicists will send reviewers things just because they request them, particularly when the item in discussion has not gotten so much publicity. By taking this sort of initiative, you are also able to request the items you actually want, rather than being offered something you don’t care too much about.
Write Positive Reviews
Every writer wants to be honest. But if you are overly critical, companies will not want to send you their products for review. Brands would much rather have their products go without any reviews than receive negative reviews. Therefore, in order to show them that you are a good reviewer, you should make sure to be very generous with your reviews. This doesn't mean lying about a product’s value, but you should gloss over the negatives and emphasize the positives.
If a product is absolutely horrible and has no redeeming qualities, then perhaps you should write to the company saying you appreciate the gift, but are unable to review it because it did not meet your expectations. Just don’t do something like this too many times, or the company may think you’re just trying to scam them for free gifts.
Don’t Ask for Anything Too Big
Even bloggers with good followings aren't going to be able to get big things, at least not in most cases. Bloggers often receive books, makeup and hair products, clothing and perhaps household items like crockpots and coffee makers. Don’t expect to receive your very own Bobcat, or you will be disappointed.
Aim Low to Gain Big
Try reaching out to smaller companies first. They are more likely to send you things because they aren’t able to get as much publicity as bigger brands. As a result, they need the publicity, and they would consider sending free goods to a small blog.
If you don’t do product review now, you should try a few and see if it brings traffic to your site! There are only perks of this, so give it a shot and see how it goes.