Make a better Attorney profile in three easy steps
Where you went to law school or the year you graduated in, your bar association memberships and your areas of practice do not matter as much as your attorney profile. These things do matter but not much when it comes to getting clients from your website. Experts in the fields are of the opinion that although the attorney profile has very much been in existence since the first lawyer website was ever made, it still remains a largely untapped gold mine. Follow the easy strategies mentioned herein to upgrade your attorney status in a manner that will drive in more clients to your office.
A story with emotion gets them hooked
Nothing sells without an attached emotion to it. Thousands of advertising copy writers and hundreds of successful lawyers will tell you that to attract clients to you, they must be swept off their feet with a great emotional wave. Even in a popular fiction novel it is the emotion, the drama that keeps you turning pages. An experienced lawyer can convince the jury through sheer reason and logic but that is only possible when the jury is hooked by an emotional plea that the lawyer provides. This emotional plea must address what is at stake for the potential clients, possibly a conviction. It is simple because people tend to respond to characters and not list of facts. The task of attracting clients becomes effective when you tell a good story.
It is necessary to start the profile with a bang; a story that is emotional and speaks to your prospective clients about what they are about to face and what else is at stake. The emotional attachment that you forge immediately with the reader who has just begun to go through your profile paves the way for further correspondence from the client. It plants the seed of inquisitiveness in the mind of the reader as to how you might be able to provide them the relief that they so desperately need.
Generic Vs. Genuine
Being generic in your attorney profile makes you seem like an over promising persuader. On the other hand a genuine story line seems much more possible and fits in the people's mind frame about what is likely to be expected in reality from a lawyer. A simple statement that assures someone that they will receive a call back from you in one business day yields lesser result than a genuine statement which assures the prospective client that he / she will in all probability receive a call back on the same day with the only exception being that you have had to prioritize and give a case some extra attention on your part which might caused a delay. This also shows that you care about the results of the case that you undertake.
Being genuine can actually convert one's possible weakness into one's formidable strength. Being genuine sets oneself apart as a real human being. This way the prospective client can picture you as a person even before he / she has met you face to face. The prospective client feel contended that you may just be the right person who can deliver them from their problems to the promised land of safety where they do not have to worry about being convicted and a subsequent prison time.
Be the minimalist that you are from within
A potential client has no means to know what to pay attention to if you haven't spelled it out for them. How is a client supposed to know that if there is a huge mass of content on the page but not a single line that draws attention to itself more than any other? So it is necessary for you to carefully pick and choose the story that you want to tell from a horde of stories that you have up your sleeve. For instance, a short story about why you were invited to a prestigious invite - only bar association might simply work wonders for you.
It is important that you include only the most important points about yourself in your attorney profile. Filling up every last detail only fills up the prospective client's mind with unnecessary details which serve no real purpose. Instead the important points stay in their memory and works wonders when they consider their options while choosing their lawyer.