Why Your Social Media Failure is More than a Waste
The marketing strategies were never foolproof – irrespective of whether they were carried out traditionally in the real world, or like in lieu to the more recent trends, on the Internet. And social media marketing is no exception.
Even after investing hours and days into crafting a particular social media campaign, we might leave out some grey areas and rough spots that end up impacting the final results the most. Apparently, the slightest oversights prove to be the sledgehammer that totally renders our efforts futile.
But if failure was more of a rarity in the real and virtual world, you would have been justified sulking in one corner of your cabin, ruing the fact that you could have avoided taking that advice from your boss, or you had rather not ignored what your team member was so insistent on telling you. Fair enough, but if 'regretting' is all you have been doing since the campaign failed to take off, you are making sure the future endeavors shall follow the same fate.
The cliché goes like we should make mistakes in order to learn from them, and no matter how impulsive, haste and always-evolving the world has become, the cliché is still as relevant as it was 3 decades back
Stop Feeling Miserable
You are through with it now; your manager had his grievances heard, and so did your manger's manager. It's time to get back to the groove and continue being brave and experimental. If your gamble didn't pay off the last time, you still can't discard it unless it was a disaster to begin with. If you believe that the stratagem you implemented was worth the risk and there is a reasoning to your belief, don't shy from trying it out again. Only this time, be sure you deliver more focus and assurance into it and tweak it for it to stand the best chance at working out for you.
But more importantly, it also depends on the kind of product you are promoting. Let's elucidate it with the following example:
- Let's say your last client ran a TV show about wildlife and they came to you run some sort of photo contest on Facebook. So you designed a contest which asked the followers and the targeted audience of the page to click photographs of some animals that are rarely seen on the streets of any town. Apparently, you did manage to get a truckload of entries but most of them were of pictures of stray dogs, cats, or best, mules. Apparently the campaign was a disaster since you can't advertise the entries on the web citing the 'success' of the campaign. The campaign did bring 'Likes' to the page, but those were the likes by people who care a hot about wildlife or the TV show. They only participated and sent the pictures of their pets in order to stand a chance of winning the contest.
- Now, you got hold of a real estate client that wants to enhance its presence across the web. You are tempted to run a similar campaign, based on which you will ask the participants to click a picture of some really interesting and creative rooms or corners of their house and share the same with you. but for the lack of results that it brought, you are advised against it. That said, here is the difference: finding rare animals in town is, well, rare. The concept was flawed its basic premises. However, when you are asking the participants to send across the pictures of their homes, you are indeed inviting many entries a large chunk of which has a good probability of being interesting enough. Essentially, there is a practicability to the contest designed for homes as compared to the same kind of contest for wildlife. And this is where it clicks into the top gear.
There is a Silver Lining That You Have Not Been Paying Attention to
As elucidated above, you have perhaps ignored that even withing the disastrous campaign that you ran, there are some elements that are worth reconsidering and re implementing – may be with just a few minor tweaks. With your lessons learnt – without the sense of regret and fear – it's time for the digital marketeer in you to launch the Version 2.0 of himself.