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Twitter Marketing: How to Grow and Expand Your Business

How to Grow and Expand Your Business


Twitter is very useful when it comes to marketing your business. Unlike other social media sites, on Twitter, you can follow anyone of interest to you. The trick is to get them to follow you back. Below are a few points on how to grow your business using Twitter marketing and Twitter strategy.

Tips on how to utilize Twitter for business expansion:


Twitter Marketing: How to Grow and Expand Your Business

1. Get started

Go to the Twitter website and sign up. Keep your profile similar to all the other social media sites you use for your business – this will allow people to easily identify you or your business. For instance, you may use on Twitter the same photo you use on all of your other sites.  Afterwards, take some time to look around and familiarize yourself with Twitter to get tips to promote Twitter account. Use the search function to look for people you know about – for example, your business colleagues, anybody connected to your business, suppliers, competition, etc. – follow these people and those who may be interested in following you back. 

Twitter is all about saying what you need to say, through texts called tweets. Only 140 characters are allowed, so get to the point immediately. After you write a tweet, it lands on the pages of all the people following you and may attract new followers depending on how interesting your tweets are. Always tweet important facts about your business and when asked a question by your follower, make sure to provide a timely answer. By sticking to these few simple rules, you can enjoy watching your business grow because your Twitter marketing is working for you.

2. Keep it moving

Add your social media accounts to your smart phone so you can stay on top of things while on the move. You will be notified when people tweet to your account, allowing you to respond immediately. To promote Twitter account, add Twitter links to your other social media accounts such as Facebook. This will make people curious about your page, and is a Twitter strategy you can use in a timely manner to promote your business. 

Using your smartphone to keep in touch with your followers is an effective Twitter strategy. As soon as something concerning your business happens, you can take photos and upload it to Twitter, with a short tweet explaining what it is about. Try to capture funny moments because people love to laugh and it is encouraging for your followers to retweet your post, which will be viewed by their respective followers. By doing this, you will find that your follower numbers grow, which means your business is gaining exposure. 

When your Twitter followers grow in number, start creating lists. Lists help people who have many followers in arranging them, according to importance. Answer your important followers’ business tweets immediately to ensure you do not lose business. Look up groups you can follow, especially groups who have many followers – that way when you post a photo or comment, it catches the attention of the group owner and they may retweet your post, making what you posted reach a wider viewing. 

Twitter Marketing: How to Grow and Expand Your Business

3.  Aim for traffic

By now you have all the tools of the trade to promote Twitter account, but it all comes down to how you tweet, what you tweet and how you interact with your followers. Add your Twitter link to all your social media sites with relevant information and make it interesting so that people following you on these other social media sites will want to check out and possibly follow your Twitter account. Likewise, add your other social media links to your Twitter account. When you add these links to your tweets, keep in mind that they are always moving hence you must add them every third or fourth day, to ensure new fans and followers see them. When people are happy with the information you add, they will get involved and this in turn will help your business grow. 
  
Twitter Marketing: How to Grow and Expand Your Business


Take time with your Twitter marketing; add stories, photos, and, maybe even videos. You will get greater exposure from a video because what can’t fit in the limited 140 characters may be included in a video. Again, keep it interesting. Do not bore your followers because that is the quickest way to lose them. Make every one of them feel important and relevant to your business – by doing this, they will also want to see your business grow and they may contribute valuable information, or maybe even give tips to help you grow your business

Do everything you can to promote Twitter account and keep it real. When tweeting with your followers, be the real you and don’t put on any acts to impress people because this won’t last. Enjoy the tweets and interacting with your followers. It is the only way to love what you are doing. 



About Author
Andy Thompson's profile photoAndy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.

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