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8 Future Trends For Infographic Every Online Marketer Must Know!

8 Future Trends For Infographic Every Online Marketer Must Know!

8 Future Trends For Infographic Every Online Marketer Must Know!

The use of infographic is the recent phenomenon in content marketing trends. It involves sharing information through visual data in the form of charts and graphics. Since its inception in content marketing, it continues to grow in popularity and an increasing number of marketers use it in the content to educate the end-users.

What makes an infographic immensely popular is the use of visual contents which makes it significantly easier for the users to scan information. Unlike textual information, it provides the users with a graphic data that they can easily scan, resulting in a better response.

According to Market Domination Media, our brain processes visual information 60k times faster than text. Similarly, 40% of the users are likely to respond in an effective way to an infographic as compared to text. The website further reveals that an infographic has a 30x more likelihood of reading than a plain text.

Considering the huge popularity of infographic, we will now take a look at what future holds for this form of content marketing and how it will change in the coming time:

1. Motion Infographics Will Continue to Grow

With the changing time, infographic has turned into a dynamic form of content marketing, commonly known as motion infographic. A typical motion infographic uses a mix of narration, data and illustration to inform the viewers about a particular topic or brand.

As it uses sensory information, such as images, sounds and videos, in a series, it evokes in viewers the desire to learn about the topic till the infographic ends. Considering the continuing popularity of motion graphics, it goes without saying that it will continue to grow in popularity in the future.

2. The Trend of Interactive Infographics Will Rise

As their name suggests, interactive infographic uses navigational elements to streamline the flow of information. It uses navigational controls, such as scrolling through information and rolling over a text, to let the users know more about a topic.

Due to a smooth transition of information, it makes it possible for the users to drill down about a topic, making it an effective form of visual marketing. For its ease of information access, the use of this form of infographic is expected to grow in number in the coming future

3. Real-Time Consumption of Infographic Will Increase

As social media gets more and more ubiquitous, the use of infographic will continue to increase in the coming future and more people will be sharing infographic as a primary source of data visualization.

This will benefit the users in two ways. First, they will be able to get interesting information in the form of visuals. Secondly, the can get the up-to-date information regarding their particular area of field. Such a trend will turn out to be a real benefit for marketers who need current information on their industry.

4. Static Infographic Will Be Ubiquitous

As static infographic is getting traction in the online marketing, it will continue to prevail in content marketing. Since a static infographic is easy to share and takes lesser time to download, it is likely to dominate the world of online camaraderie who needs access to information on daily basis.

5. Infographic Will Find Way in Storytelling

Infographic is considered a better storytelling tool than any other marketing technique. Since it can build narrative of your brand and infuse a connection to the users, it is a better alternative for a textual landing page.

As more marketers are using visual content as a way of sharing their brand story, this trend will likely to increase in the years to come. In the long run, it will result in better engagement and higher conversions of visitors which are two strongest motivators to attract more businesses to reinforce their message using an infographic.

6. The Modular Design of the Infographic Will Attract More Readers

For its modular design, it becomes much easier for the users to skim important data and information from an infographic as compared to a large and complex information hierarchy. No wonder so many web developers are turning to this form of visual marketing in their landing pages to let in more customers and increase engagement rates and it will continue to enjoy their attention in every passing year.

7. Infographic Will Become a Thing of Daily Readers

As we live in an information age, the users are getting smarter and better at doing things. Thanks to the infographic and illustrations, it has become easier for a layman to know the steps to perform any task.

No matter if it is about cooking food, troubleshoot a system or making a video, an infographic provides the easiest ways you can do the daily chores, making it a favorite thing for daily readers.

As we proceed towards the future, more users will be using visual information to get help for daily tasks. This crossover in learning will become even bigger in the future and infographic will make a big part of this process.

8. The Use of 3D-Styled Graphics and Photos Will be In Fad

The last few years saw an increase in use of photos and 3D-styled graphic styled design in infographic. This trend in the infographic has made it a lot easier for the viewers to scan the important information.

Unlike flat icons, they generate a better response from the users. With their growing trend in visual content, they will likely to be used more in the infographic in the coming years.

Last Words…

Infographic is a happening thing in content marketing. The last few years saw a dramatic rise in its use for educating the target audience and promotinga brand. As we proceed towards a generation of users who are more inclined towards visual content, we can easily predict that infographic will continue to be a leading source of content consumption for the online users and this is what this article aims to inform the readers.

We hope the above-mentioned trends familiarize you with the potential of this powerful visual content and provide you with better ways of educating and marketing to your niche audience in the future.

Author Bio
Anna Marshis an online marketer who is well-versed in content marketing and she follows the latest trends this domain. She is also a professional blogger at UK Essay Help Deal and she loves to share the latest trends, tips and techniques about content marketing.


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