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What is Ads.txt? How can u add on your blog on blogger

 What is Ads.txt? How to fix ads txt file in Blogger? Benefit of adding Ads.txt to your blog on blogger

How to fix ads txt file in Blogger

What is Ads.txt? 

Ads.txt (Authorized Digital Sellers) is a simple, flexible, and secure way for online publishers to declare who is authorized to sell their inventory. It is a plain text file that lists all of the authorized companies that are allowed to sell the publisher's advertising inventory and serves as a way to combat fraud in the programmatic advertising ecosystem.

The file lists the names of the authorized advertising companies and their corresponding Publisher IDs. The format of the file is standardized, and it is hosted on the publisher's website. This makes it easy for advertising buyers and intermediaries to access the information and validate the authenticity of the advertising inventory they are buying.

Ads.txt helps to prevent fraud by limiting the number of sources of advertising inventory and reducing the opportunities for bad actors to impersonate legitimate publishers and sell fake or low-quality inventory. By implementing ads.txt, publishers can ensure that their advertising inventory is being sold by trusted partners and that their advertising
revenue is protected.

There are several advantages to using an ads.txt file on your website:

  • Increased transparency: Ads.txt provides a simple and straightforward way for advertisers and intermediaries to see which companies are authorized to sell a publisher's inventory. This increased transparency helps to reduce the risk of fraud and improve trust in the programmatic advertising ecosystem.
  • Protection against fraud: By declaring the authorized sellers of your inventory, you can help prevent unauthorized parties from selling your inventory and misusing your brand name. This helps to protect your reputation and revenue.
  • Increased revenue: By implementing an ads.txt file, you can ensure that your inventory is being sold through authorized channels, which can lead to increased revenue and better performance for your ads.
  • Simplified inventory management: Ads.txt makes it easier for you to manage your inventory by providing a clear and concise record of which companies are authorized to sell your inventory.
  • Improved industry standards: Ads.txt is an industry-wide initiative that is being adopted by many major publishers and advertisers. By participating in this initiative, you can help improve the standards of the programmatic advertising industry and support the ongoing efforts to reduce fraud and increase transparency.

Overall, the use of an ads.txt file can help improve the security, reliability, and transparency of the programmatic advertising ecosystem, which can lead to better results for publishers, advertisers, and intermediaries alike.

What happens if you dont ad ads.txt on blog

If you don't add an ads.txt file to your blog, it can result in several negative consequences:

  • Revenue loss: Your advertising inventory may be sold by unauthorized parties, which could result in a loss of revenue for you. Additionally, these unauthorized parties may sell low-quality or fraudulent inventory, which could negatively impact the performance of your ads.
  • Brand damage: Unauthorized parties may use your brand name to sell fake or low-quality inventory, which could damage your reputation and the trust that your audience has in your brand.
  • Decreased trust: Without an ads.txt file, it may be more difficult for advertisers and intermediaries to verify the authenticity of your inventory, which could result in decreased trust in your brand and a reduction in the demand for your inventory.
  • Difficulty in tracking and managing inventory: Without an ads.txt file, it may be more difficult to manage your inventory and track which companies are authorized to sell your inventory.

Non-compliance with industry standards: The use of ads.txt is an industry-wide initiative that is being adopted by many major publishers and advertisers. By not using an ads.txt file, you may not be in compliance with these industry standards and may be at a disadvantage compared to other publishers who are using an ads.txt file.

How to fix ads txt file in Blogger

Adding an ads.txt file to a Blogger blog is a straightforward process. Here's how to do it:
  • Login to your Blogger account.
  • Go to the Settings section of your blog and click on "Search preferences."
  • Scroll down to the "Custom robots.txt" section and select the "Enabled" option.
  • In the "Edit custom robots.txt" field, enter the following line:
User-agent: *
  • Click the "Save Changes" button.
  • Go to your blog's main URL, and add "/ads.txt" to the end of the URL. For example, if your blog's URL is "https://www.example.com," the ads.txt URL would be "https://www.example.com/ads.txt." For example : https://www.shoutingblogger.com/ads.txt
  • If an ads.txt file doesn't already exist, you will see a 404 error. To create the file, click on the "Create a blank page" button in the error message.
  • On the new page, add the following lines to the file:
google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

  • Replace "pub-0000000000000000" with your own AdSense Publisher ID, which you can find in your AdSense account.
  • Click the "Publish" button to save the changes.
  • Wait a few minutes for the changes to take effect, and then check the validity of your ads.txt file using an online ads.txt validator tool.

That's it! With these steps, you should now have successfully added an AdSense ads.txt file to your Blogger site.

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